For Burned-Out-Frustrated- Home Service Sales Reps...
America's #1 In-Home Sales Rep Gives You His $2.5M “Heart-Based Selling” System (& Mentorship)
For Doubling Your Sales & Building Up Your
Referrals/Reviews/Repeat Business Significantly!
Without manipulative closing techniques, outdated scripts,
or resorting to sleazy sales tactics that keep you up at night.
Why Modern Customers Are Immune To Traditional Sales Scripts And Pressure Tactics
Your customers have watched every sales tactic video on YouTube before you arrive.
They're sitting there waiting to catch your rehearsed "feel, felt, found" script.
Those outdated closing techniques from the 60s are actually working against you.
Your prospects have their guard up before you even knock on their door.
You know deep down there has to be a better way to sell.
The old way of manipulative selling is dying and nearly dead.
Your manager keeps pushing you to close on the first visit no matter what.
But trying to pressure people is burning you out and keeping you up at night.
The Real Reason You're Struggling:
You're Using Civil War Tactics In A Modern Day Sales Battle
Those scripted presentations make you feel fake and inauthentic.
Your prospects can sense when you're not being genuine.
The high-pressure approach leaves you feeling dirty after each call.
You're tired of memorizing manipulative closes that don't work anymore.
Your numbers have plateaued using the same tactics as everyone else in the industry.
The constant push for only "one-call closes" is burning you out fast.
Deep down you know there's a better way to serve customers and still close deals.
Your heart isn't in the old-school aggressive selling methods as the only way to sell in homes.
How I Generated Over $18 Million In The Last Decade Using A Radically Different Approach
I'm Brad Penner, and after 25 years in home improvement sales, I was exactly where you are.
Every presentation felt forced and fake following the standard scripts.
Then I discovered a completely different approach focused on genuine connection.
Within 90 days of changing my methods, my closing rate doubled and average ticket skyrocketed.
I hit a company record of $500,000 in a single month without any pressure tactics.
For the first time, customers were thanking me for selling to them.
My referrals exploded and prospects started requesting me by name based off online reviews.
Now I've helped a ton of reps transform their results using this system.
Real Results From Real Sales Professionals Adding The SAS Method To Their Toolbox
Introducing the proven 3-part system that turns struggling sales reps into consistent performers:
From Burning Out To $150K Months, Brandon transformed completely.
Doubled Revenue While Sleeping Better, Nick found his stride quickly.
20% to 38% Close Rate Jump was Tom's breakthrough success.
$115K to $212K Monthly Sales Volume - Sarah's stunning transformation.
The Sales Activating System: A Complete Framework For Authentic Selling
It's a proven method that helps in-home sales pros close bigger deals by being themselves instead of using pushy outdated scripts.
You'll learn how to adjust your energy and presence to naturally attract sales, rather than chase them with high-pressure tactics.
Here's What Happens When You Master The Sales Activating System
You'll walk into every appointment with complete confidence.
Customers will feel your authentic desire to help them and open up.
Your closing rate will naturally increase without pressure tactics.
You'll start getting texts thanking you for your help.
Referrals will flow in from happy customers.
Your average sale size will grow through trust and transparency.
You'll sleep better knowing you're serving with integrity and authenticity.
Your entire sales career will transform in 90 days.
Introducing:
Your 90-Day Blueprint To Double Your Sales While Building Trust, Not Breaking It
8 Comprehensive Training Modules
Weekly Live Coaching with Q&A Calls
Private Facebook Community
Personal Call Reviews
Transform your in-home sales career in just 90 days using my proven system for authentic selling that's generated over $31 million in 25 years without manipulation or pressure tactics.
The Complete Sales Activating System Blueprint - Never Feel Like A Pushy Salesperson - But Close More
Inside, you'll learn:
Module 1: Attention & Energy Focus - The Foundation of Sales Success
Transform how you show up to every appointment with unshakeable energy.
Master the morning ritual and pre-call techniques that set you up for massive daily wins.
• Walk into every home with natural confidence that customers instantly feel
• Reset your energy in just 7 minutes before any appointment
• Create the perfect state of mind no matter what happened earlier
• Make customers' pets and children naturally calm around you
• Turn nervous energy into authentic enthusiasm
• Build instant rapport through your genuine presence
• Master your emotional state in any situation
• Radiate trustworthiness without saying a word
Module 2: Consistency & Communication - The Connection Catalyst
Learn the exact system for building powerful connections in the first 5 minutes.
Create follow-up systems that generate consistent results and keep prospects engaged.
• Master the art of authentic first impressions
• Build deep rapport without feeling fake or pushy
• Create instant trust through proper pre-appointment contact
• Discover their preferred communication style in seconds
• Send personalized video messages that wow customers
• Turn every interaction into a connection opportunity
• Build relationships before you ever enter their home
• Create systems for consistent follow-up success
Module 3: The Power of Listening - Double Your Sales By Talking Less
Transform your approach from talking to truly understanding customer needs.
Close bigger deals by mastering the art of active listening.
• Read verbal and non-verbal buying signals accurately
• Make customers feel deeply understood and valued
• Spot opportunities others miss through proper listening
• Turn objections into closing opportunities naturally
• Ask powerful questions that lead to bigger sales
• Build trust through genuine understanding
• Recognize when customers are ready to buy
• Master the art of comfortable silence
Module 4: Internal Self-Talk & Mindset - Your Success Foundation
Eliminate limiting beliefs that hold back your sales success.
Create the inner foundation for sustainable results through mindset mastery.
• Transform negative self-talk into empowering beliefs
• Release anxiety around presenting prices
• Build unstoppable confidence from the inside out
• Eliminate commission breath forever
• Master your emotional state in any situation
• Turn rejection into learning opportunities
• Create unshakeable belief in your value
• Develop the mindset of top performers
Module 5: Validation & Authenticity - The Trust Builder
Develop genuine self-confidence that radiates through every interaction.
Learn to be vulnerable in ways that increase your closing rate.
• Build genuine connections without manipulation
• Turn authenticity into your greatest sales asset
• Create trust through appropriate vulnerability
• Make customers feel safe and understood
• Develop natural charisma that attracts sales
• Build credibility through genuine expertise
• Turn skeptical prospects into eager buyers
• Create lasting relationships beyond the sale
Module 6: Energy Transmission - Creating Buying Environments Instantly
Master the art of creating spaces where buying happens naturally. Present prices with complete confidence and ease.
• Create environments where buying feels natural
• Transform nervous energy into magnetic presence
• Present prices with total confidence and calm
• Make customers comfortable making big decisions
• Turn tense situations into positive interactions
• Create excitement around your solutions
• Build momentum throughout the presentation
• Close deals without pressure or manipulation
Module 7: The 4Rs Mastery - Reviews, Referrals, Repeat Business, Right to Ask Big Things
Generate endless reviews, referrals, and repeat business through authentic service.
Create systems for consistent growth through happy customers.
• Generate 5-star reviews without feeling pushy
• Turn every customer into three more through referrals
• Build a reputation that sells for you
• Create endless streams of warm leads
• Get referrals without asking directly
• Turn customers into passionate advocates
• Build sustainable growth through word of mouth
• Create predictable revenue through repeat business
Module 8: Legacy Builder - Sustainable Success System
Build a sales career you can be proud of that grows month after month.
Create systems for consistent success without sacrificing integrity.
• Create sustainable success that compounds over time
• Build a reputation that attracts opportunity
• Develop systems for consistent growth
• Create work-life balance through efficiency
• Build a career you're proud to talk about
• Generate predictable income without pressure
• Create lasting impact beyond just sales
• Leave a positive legacy in your industry
Exclusive Bonuses To Fast-Track Your Success
Bonus 1:
Weekly Live Training & Q&A Sessions
Get unstuck on your toughest deals with live coaching from Brad every week.
Master advanced techniques through real-world problem solving and direct feedback.
Value: $997 FREE
Bonus 2:
Live Role-Play Sessions
Practice real scenarios and get instant feedback to master your sales approach.
Transform your techniques through hands-on practice in a supportive environment.
Value: $997 FREE
Bonus 3:
Complete Sales Process Library Access
Brad's proven conversation flows and templates that helped him generate $2.5M in a single year.
Skip years of trial and error with ready-to-use materials that actually work.
Value: $997 FREE
Bonus 4:
Personal Call Review & Analysis
Submit your calls and get expert feedback to improve faster than ever before.
Get personalized guidance on exactly what to adjust in your approach for better results.
Value: $997 FREE
Bonus 5:
Private SAS Community
Join a network of like-minded home service pros for daily support and encouragement.
Share wins, get advice, and accelerate your growth with peers who understand your journey.
Value: $697 FREE
Bonus 6:
Pre-Call Success System
Convert more appointments into sales before you even show up using Brad's proven preparation method.
Master the mental and emotional preparation that sets up massive wins.
Value: $697 FREE
Bonus 7:
The In-Home "Atmosphere"
Guiding you to never losing a sale due to poor home atmosphere understanding or misreading the room.
Learn exactly how to gauge and adjust to the energy in any home within the first 10-15 minutes.
Value: $597 FREE
Bonus 8:
Price Presentation Blueprint
Present numbers confidently without awkward energy that kills deals.
Master the art of discussing investment in a way that feels natural and builds trust.
Value: $697 FREE
Bonus 9:
Follow-Up Fortune Formula
Turn "think about its" into signed contracts with this proven follow-up system.
Never lose another deal to poor follow-up again.
Value: $697 FREE
Bonus 10:
Referral & Review Machine
Generate endless 5-star reviews and referrals from happy customers on autopilot.
Build a reputation that brings you endless referral business.
Value: $497 FREE
LIMITED TIME MEGA-BONUS
Get My 23 Minute “Secret Sales Sauce”
“8 Proven Habits That Exploded My Sales” Video and Template
This video gives you secret insight and full disclosure on what powerful 8 habits will literally explode your sales numbers when added to the SAS (Sales Activating System) basics.
This bonus alone is insane!
Guarantee: Double Your Sales In 90 Days of consistent implementation Or Work With Me Until You Do
I'll personally ensure you master these techniques and double your sales within 90 days of consistent implementation, or I'll continue working with you at no extra cost until you achieve results.
Join on our discovery call for a huge discount & get:
The Complete SAS System
Weekly Live Training & Q&A sessions
Live Role-Play Sessions
Complete Sales Process Library
Personal Call Review & Analysis
Private SAS Community on Facebook
Pre-Call Success System
The In-Home "Atmosphere" Guide
Follow-Up Fortune Formula
Referral & Review Machine
LIMITED TIME MEGA-BONUS -
Get My 23 Minute “Secret Sales Sauce”
Total Value: $7,870
Limited Time: Next 10 Spots Available
I can only take 10 new students to ensure everyone gets the attention they deserve. Once these spots are filled, enrollment closes until next quarter.
Still have doubts? listen to what other people have to say
"So if you're looking for a coach, if you're in sales and you want to break through to the next level, I definitely recommend Brad Penner!"
Jason Pate
"If you're looking for ethical and loving and fun salesmanship, you get Brad Penner's course."
Terry De Rosier
"Definitely take, take advantage of this course. This guy knows what he's talking about. He's not going to BS with you."
Jake Secrest
He was always helpful and his process works. So, definitely do not shy away from Brad's process and just embrace it.
Brandon Scott
Brad Penner is a great guy to deal with in sales, and I felt very comfortable with his process as a sales rep, and I would highly recommend his sales course.
Britt
This is for you if:
You're tired of feeling a little pushy or manipulative
You want to build a sustainable sales career
You're willing to add a different approach to get better
You value integrity and authenticity
You're committed to serving customers better while increasing sales
This isn't for you if:
You're only interested in quick wins
You're unwilling to change your approach at all
You believe in high-pressure tactics only
You're not coachable or open to feedback
You're not willing to put in the work
Frequently Asked Questions
How long does it take to see results?
Most students see improvements in their very first appointment using these techniques. Expect significant transformation within 90 days of consistent implementation.
Do I need to abandon all my current sales techniques?
No. This system enhances what's working while adding powerful new tools to your arsenal. Think of it as upgrading your existing skillset rather than replacing it.
What if I'm brand new to sales?
The SAS system works for both beginners and veterans. New salespeople often see faster results because they have fewer old habits to unlearn.
How much time do I need to commit?
Plan for 2-3 hours per week for training and implementation. The modules are designed for busy sales professionals, with bite-sized lessons you can implement immediately.
What if I'm not tech-savvy?
Our platform is simple to use and we provide full tech support. If you can use Facebook and watch YouTube videos, you can easily navigate our training platform. We also offer personal tech support to ensure you never feel stuck.
What makes this different from other sales training?
Unlike traditional programs focused on manipulation and pressure, SAS teaches you how to create environments where buying happens naturally. We focus on proper sales energy, authenticity, and genuine connection - areas most programs completely ignore. Plus, you get personal feedback on your calls from Brad himself.
What if my company requires specific scripts or processes?
The SAS system works alongside any company's required processes. We teach you how to maintain compliance while adding authentic connection techniques that enhance results dramatically.
Can I really double my sales in 90 days?
While results vary based on implementation and market conditions, we've seen consistent doubles in closing rates/volume within 90 days of consistent implementation. More importantly, we back this with our guarantee - if you don't double your sales in 90 days of consistent implementation, we'll continue working with you until you do.
What if I'm in a different type of in-home sales?
Whether you sell windows, kitchens, bathrooms, flooring, roofing, solar, home improvements, or other in-home services, the principles work across all industries. We have successful students in every type of in-home sales because the psychology of authentic connection is universal.
What support do I get?
You receive weekly live Q&A calls with Brad, personal call reviews, access to our private Facebook community, and our complete sales process library. Plus, you can get additional 1-on-1 coaching if needed. We're committed to supporting your success every step of the way.
© 2024 Sales Activating System – All Rights Reserved
Disclaimer: Sales Activating System provides sales training and coaching based on successful in-home sales techniques. However, results may vary depending on your specific effort, implementation, and market conditions. We don't guarantee any specific income or closing rates. Always ensure your sales practices comply with local regulations and industry guidelines when using these techniques.